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Delivering actionable strategy, user experience and design
Design the foundational user experience well, and the rest is visual icing on a very appealing cake. But visual design is not just about making your application or product look pretty. Good visual design is about communication. Visual design and aesthetics affect user confidence in and comfort with your offering. Success comes from finding the balance of the basic elements of form, content, color and tapping into the emotional appeal that drives visual communication – seduction, conviction and inspiration.
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